Founded in the 1990s, the Company specializes in repairing commercial and industrial appliances and equipment, primarily those used within food preparation, refrigeration, coffee, espresso, and HVAC applications. The Company’s experienced staff boasts an average tenure of 7+ years and helps it maintain its strong reputation in the West Michigan market.
Focusing on the restaurant, catering, and café industries, the Company’s customer base is comprised of restaurants, caterers, cafés, bistros, pubs, breweries, institutional kitchens such as colleges/universities, primary education schools, retirement homes, and more. The Company also has a fully functional shop and can work on small equipment at the Company’s facility when it is more convenient.
The Company is warranty authorized and factory-trained for a multitude of manufacturers. In order to be able to fulfill all customer’s needs, the Company stocks parts for a variety of equipment. Based in West Michigan, the Company caters to customers throughout the Grand Rapids, Lansing, Holland, Grand Haven, Muskegon, Kalamazoo, Portage, and Battle Creek areas. Depending on customers’ requests and the scope of desired projects, the Company has historically traveled to the Ann Arbor area, metro Detroit, and Indiana to complete special jobs.
The Company operates out of a recently updated facility, containing a shop area and office portion. The facility is valued at an estimated $385K and owned through a related holding entity. The owners are open to the sale or lease of the facility to new ownership.
Company ownership is active in the daily operations of the Business and willing to provide reasonable and customary transition assistance.
Additional Information
Number of Employees:Â 8
Year Established: 1997
Facilities: 4,800 square feet, two-story facility. The lower level houses the shop area, and the upper level features the office portion.
Support/Training: Ownership is willing to provide reasonable and customary transition assistance.
Reasons for Selling: The owners would like to pursue retirement.
Investment Highlights
(1) Established Reputation: The Company boasts a strong reputation in the West Michigan market and is the go-to equipment service and repair business in the area. The Company boasts a 5-star rating on Google.
(2) Diversified Customer Base: With a customer database of approximately 1,200 clients, the Company’s customer base is substantially diverse. The number of facilities requiring the Company’s services is significant, leading to vast diversity in customer types. The Company’s ability to handle work ranging from coffee machine repairs to HVAC maintenance widens its draw of customers. The Company is able to decrease cyclicality and increase the predictability of financial performance due in part to this diversity.
(3) Easy to Operate Business Model: With consistent demand from customers, tenured and experienced employees, and an established reputation in West Michigan, the Company’s business model is relatively basic to operate. The Company runs a straightforward process without much specialization in terms of equipment or operations. This easy-to-operate business model should ease the transition of ownership and flatten the learning curve for the new owner(s).
Growth Opportunities
(1) Improved Marketing and Web Tactics:Â The Company has a serviceable website that educates visitors on its services and generates additional business. While the website and overall web presence are functional, there is room for improvement. The Company could benefit from an improved design and user experience, implementing search engine optimization (SEO) best practices, and increasing the amount of content.
(2) Warranty Partnerships:Â As a leading equipment repair business for sale in West Michigan, the company is trusted by manufacturers to handle their warranty repairs. The Company has partnerships in place and routinely completes maintenance work for True, Manitowoc, Ice O Matic, XLT Pizza Ovens, Blue Air, Royal, Franke, La Marzocco, Nuova Simonelli, and more. The Company maintains strong relationships with these companies but does not fully maximize the opportunities surrounding warranty work.
(3) Expanded Workforce:Â Currently, the Company is operating under its maximum operational capacity and has the management staff to operate at a considerably expanded financial level. Under current ownership, the Company has not pursued growth; however, the existing management structure could easily handle adding 3 or more full-time field technicians, which would create additional revenue while limiting supplemental overhead costs.
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