1) Calder has developed a large and constantly growing network, currently at 200,000+ prospective buyers, professional advisors, and business owners.  Our growing database can be instantly filtered to bring out buyers interested specifically in certain industries, EBITDA, and geographies. 2) Prior to going to market, Calder combines its existing buyer network with a well-researched list of strategic and financial buyers currently acquisitive at the time. And 3) Calder markets a confidential teaser across multiple websites that rank at the top of search engines for frequently searched terms, for example, "manufacturing businesses for sale". This ensures that we capture potential new buyers that are entering the market or existing buyers that are searching in new verticals.

Let us be clear: firms that rely solely on researching a buyer list are making two critical mistakes: 1) they are limiting the buyer universe to only buyers that have previously demonstrated interest in the industry (the buyer pool is constantly evolving!), and 2) they are de facto limiting the size of the market available to their client to a list of a few hundred buyers at most. This is a huge disservice to their client, particularly at a time when the actual buyer pool has thinned. The only proper way to service a client is to create a robust and competitive buyer market and then have the systems and infrastructure in place to handle this robust response.

When it’s time to market a business, Calder's multi-pronged buyer outreach is invaluable; frequently we qualify 50-60 buyers and receive their signed NDAs within the first day of being live on the market. This is critical considering that 90% of initial buyer interest will not result in subsequent action towards a purchase, regardless of the source. As our founder, Max Friar likes to say, "If you want to get to 5 offers, you have to be in front of 50 solid buyers."

Calder has automated and centralized the NDA dissemination and collection process, which captures all potential inquiries from the buyer outreach and ensures that confidential information remains under lock and key until the proper protocol is followed. The system automatically follows up with prospective buyers multiple times who receive but do not sign the NDA in efforts to obtain the largest buyer pool possible. One person is specifically charged with reviewing, processing, and filing all signed NDAs. Centralization of this process is critical not only from an efficiency standpoint but also because it dramatically reduces potentially disastrous confidentiality breaches that often occur when no one specific person is accountable and responsible for this critical function.

All buyers that inquiry about Calder clients are required to answer basic qualifying questions including 1) How much available capital do you have? 2) Why are you interested in this particular opportunity? 3) What is your time frame? and 4) Please provide your resume or LinkedIn profile link. Subsequently, Calder has the ability, as requested, to allow our client to individually approve every prospective buyer inquiry prior to the dissemination of confidential information. Additionally, Calder utilizes a background checking service to ensure that any given buyer's background is clean. Calder will prequalify a large list of strategic outreach targets compiled prior to launch to make sure the process runs as efficiently as possible. Calder employs many checks to ensure confidential information is closely held and distributed only to buyers that have passed a number of required and automated checkpoints.

Calder has automated and centralized the Confidential Information Memorandum (CIM) distribution process via our advanced CRM. In a nutshell, our automation ensures that information gets to the right buyers and that our Advisors follow up multiple times with every qualified buyer. Most other M&A firms distribute and track NDA and CIMs using fax, manual email, and excel spreadsheets. Not only is this time-consuming and inefficient but leads to the potential for devastating human error – not properly receiving or filing a signed NDA or failing to properly follow up with buyers, which is the #1 complaint from buyers in the industry.

Aside from speeding up the deal process and maximizing the protection of confidential information, Calder’s automation allows our Advisors to focus their attention entirely on prospective buyer interaction, answering questions, and developing the largest pool of buyers to maximize value in a private limited auction. Advisors at other firms typically spend 30-40% of their time bogged down in bureaucratic paperwork and mindless manual tracking. At Calder, Advisors spend 100% of their time working towards successful sales and 0% of their time on administrative tasks.