Founded in 1976, this highly profitable service and retail business specializes in custom fireplace installations. Located in North-Central Michigan, the Company serves an area where seasonal homes, cottages, and Airbnb rentals are flourishing, setting up a future where its products and services are in high and constant demand.
In addition to the Company being a second-generation family business, many of the Company’s loyal customers are also multigenerational.
Even though the Company has grown over 20% over the past three years, ownership (seeking retirement) acknowledges that more energetic/driven ownership would likely be able to significantly grow the business through better use of social media, intentionally fostering homebuilder relationships, partnering with HVAC companies and marketing its service division more aggressively.
The real estate (FMV $415,000) is available for sale with the business.
Excellent Location: The Company is in a small town with excellent access to major markets. The Company serves a customer base within a 100-mile radius, with the bulk of the Company’s business occurring within 50 miles. Northern Michigan is a popular location for seasonal homes and cottages, creating a high demand for rustic fireplace and hearth setups.
Strong Reputation: With a long track record of success, the Company has a strong reputation for delivering quality products and services. Although it does not invest in online marketing, the company benefits from an outstanding 4.7-star and 4.9-star aggregate review profile from Google and Facebook, respectively.
Major Brand Product Lines: Customers of the Company can select from a wide range of top quality brands including Elmira Stove Works, Kozy Heat Fireplaces, Napoleon, Mendota, and more.
Loyal Customer Base: The Company has a large and loyal customer base, with several generations of repeat customers and many builder accounts.
New Energetic Ownership: Current ownership is close to retirement age and hasn’t had the drive to take the business to the next level. A new owner with fresh eyes, particularly with social media prowess, could significantly grow the business.
Internet Sales: The Company sells smaller home décor items in addition to fireplace setups. Offering some of these items online could add sales.
Increase in Staff: The Company does not have enough technicians to keep up with the repair and installation demand in the area.
HVAC Partnership: If the Company were to pair with an HVAC facility, it could be very profitable for both divisions, as there is limited coverage for HVAC services in the area.
Real Estate Value: $415,000
Real Estate Available: For sale
Reason For Sale: Retirement
Number of Employees: 5
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