Calder Capital has been retained to assist a Michigan-based digital marketing agency with its strategy to acquire other marketing agencies, media firms, and other similar digital marketing companies throughout the continental U.S. Our client is paying the entirety of Calder’s fees.
Acquisition Criteria:
Target: Marketing agencies, media firms, and digital marketing companies.
Geography: Continental United States.
Desired Revenue:Â Up to $10,000,000
Desired Cash Flow:Â Up to $2,000,000
- The Acquirer is flexible in regards to deal structure; they are open to 100% buyouts or controlling-interest positions that allow the Seller to cash out over time.
Valuation/Deal Structure:The Acquirer is flexible in regards to deal structure; they are open to 100% buyouts or controlling-interest positions that allow the Seller to cash out over time.
Growth Opportunities: The Acquirer will focus on companies with significant growth opportunities. They expect these companies will require additional resources and talent in order to meet growing demand.
Profitability: The Acquirer is seeking established businesses with proven profitability; however, turnaround or other similar situations will also be considered.
About The Acquirer:
Our client is a digital agency which merges extraordinary design and powerful technology with decades of experience, serving multiple industries: from automotive and music to health care and consumer products. They help organizations with many different configurations to meet their goals in the digital space and beyond.
Their services include:
- Web: The company creates multidimensional user experiences, which include responsive designs, enterprise, custom content management, publishing platforms, and more.
- Mobile: The company specializes in UIX and creative as well as in the engineering of apps for devices of all types. They build standards and offer code management policies and procedures, along with comprehensive app development for its customer base.
- Content Development: The agency’s team creates engaging content strategies and opportunities like blog posts, articles, videos and graphics through multiple digital channels.
- Social: The company helps guide businesses of all sizes and types through the complicated process of developing, maintaining and measuring social media channels. From strategy and policy development, to daily activation and analytics, the firm handles the entire spectrum.
- Experimental: The creative and developmental teams specialize in bringing the client’s brands to life, and combine award-winning creativity with the latest technologies and innovations to create a unique experience that ignites the senses and engages audiences of all ages.
- Advertising / Analytics: The marketing team addresses massive wasted spending problems by creating real value for each budget and directing traffic to the right properties, generating visibility and sales. They provide complete search engine program management, from optimization of content and websites (SEO), to digital ad buys, conversion management and reporting.
The agency’s customer base includes leading blue chip consumers in automotive, music, healthcare, and other large and growing industries.
The agency desires to leverage its wealth of knowledge and expertise in the industry in order to grow via acquisitions. The firm is seeking to acquire other marketing agencies, media firms, and other similar digital marketing companies throughout the U.S. to diversify into new industries, grow and expand its customer base, and build an industry leading digital marketing agency headquartered out of Michigan.
If you are interested, or know of a potentially interested party, please contact:
Patrick Robey
Direct: 517-240-2895
[email protected]
