Mystery Shopping Company Successful Sale!

Calder Capital is pleased to announce the sale of Shoppers’ View to Jake Stroburg and Tony Abbo (Moorings Consulting, LLC), two local West Michigan investors.  Calder Capital acted as the exclusive M&A advisor to Shoppers’ View.

Founded over 20 years ago, Shoppers’ View specializes in mystery shopping, quality assurance monitoring, customer satisfaction surveys and brand audits all customized to clients’ unique needs.  Shoppers’ View uses that data to improve customer service and empower employees.  Shoppers’ View is headquartered in Grand Rapids, Michigan.

Shoppers’ View engaged Calder Capital to develop and lead a sale process focused on maximizing seller value and securing a buyer with the financial and operational resources to most effectively succeed with company.  Calder Capital identified and approached prospective buyers including strategic and financial buyers.  Ultimately, Shoppers’ View selected Jake Stroburg and Tony Abbo, as the preferred buyers and the transaction was successfully closed.

Mr. Stroburg and Mr. Abbo formed Moorings Consulting, LLC, to consummate the transaction. The two investors from Ada, Michigan, had the following to say about the acquisition: “We are very pleased to take the reins of Shoppers’ View after 20+ years under the leadership of Steve Leach.  Steve did a fantastic job setting up the company for long-term successful growth. We are very fortunate and excited about taking the company to the next level.”

Steve Leach, former owner of Shoppers’ View, voiced confidence in the new owners by saying: “It was wonderful to work with ambitious entrepreneurs. I am confident that they have the skills to grow the company and make it more successful than ever.”


“Max and his team did a great job presenting us with an established company which possessed an excellent management team, solid processes and a very unique niche in a nationwide marketplace.  The growth areas are limitless.  Thanks for providing us, the sellers, the bankers and the attorneys a road map to getting an acquisition done quickly and in a positive manner.”

-Jake Stroburg and Tony Abbo, Owners, Shoppers’ View (Buyers)

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