Calder Capital Privacy Policy

Overview

By visiting our website, you are accepting the practices described in our privacy policy. If you cannot agree to the terms of this privacy policy, please do not use our website. 

Please be advised that the practices described in this privacy policy apply only to information gathered online on our website. They do not apply to information that you may submit to us offline, to websites maintained by other companies, or organizations to which we may link to. While we may link to third-party websites for your convenience, we do not review, control, or monitor the privacy practices of these sites. As such, we recommend that you review the privacy policies and practices of any external sites and come to your own conclusions about their adequacy. 

CHILDREN’S PRIVACY

We do not knowingly collect personal information from children under 13 years of age. If you are under 13, do not use or provide any information through our website. If we learn that we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information.

INFORMATION WE COLLECT PASSIVELY

Calder Capital uses Google Analytics, which may collect information about your computer using cookies, including your IP address, operating system, website behavior, and browser type. Data collected through cookies does NOT include any sensitive personal information you may provide. This information is used to create reports for system administration.

Google Analytics is a web analytics tool that helps website owners understand how visitors engage with their website. Google Analytics customers can view a variety of reports about how visitors interact with their website so that they can improve it. 

Google Analytics collects information anonymously. It reports website trends without identifying individual visitors. If you do not want anonymous information collected, you can opt out of Google Analytics without this affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this page.

We also use Google Ads remarketing to advertise Calder Capital across the Internet. Google Ads remarketing will display ads tailored to you, based on what parts of our website you have viewed. To do this, Google Ads places a cookie on your machine to anonymously track which pages on our site you visit. This cookie does not identify you in any way, or give us any access to your machine. The cookie communicates to the user’s browser: “This person visited this page, so show them ads relating to the content of the page they visited.” Google Ads remarketing allows us to tailor our marketing specifically to you and display ads relevant to what you’re viewing in order to help you find the products you want more easily.

If you would like to opt out of Google Ads, you can visit this page for more information. 

INFORMATION WE COLLECT DIRECTLY

As a general matter, you can browse our website without submitting your personal information to us. However, you may submit personal data to us when contacting us or purchasing products. We are committed to protecting your privacy and will never sell or rent this information to a third party. This personal information may be used in the following ways: 

• To respond to inquiries or requests you submit
• To contact you if we make changes to our privacy policy as outlined below
• To communicate special offers or updates, if you choose to opt into receiving this information

We will use reasonable efforts to securely process all personal information, in particular those related to the following requests:

• Access to your personal information
• Correction of the personal information that we hold
• Deletion of your personal information
• A restriction of processing of your personal information
• Transfer of your personal information to another party or
• Objection to processing of your personal information based on Calder Capital’s legitimate interest (or those of a third party) to use it if there is something about your particular situation that causes you to object to such processing

CATEGORIES OF PERSONAL INFORMATION WE COLLECT

We may collect the following categories of personal information:

• Identifiers (such as name, email address, phone number, IP address)
• Internet or electronic network activity information (such as browsing history, search history, and interaction with our website)
• Professional or employment-related information (if you submit inquiries related to business transactions or employment)
• Commercial information (such as records of services purchased or considered)

We do not collect sensitive personal information such as Social Security numbers, driver’s license numbers, financial account information, precise geolocation data, or biometric information through our website.

We collect this information directly from you, automatically through your use of our website, and from third-party service providers such as analytics and advertising platforms.

HOW WE SHARE PERSONAL INFORMATION

We may share personal information with the following categories of third parties:

• Service providers and contractors that assist with website hosting, analytics, marketing, and communications
• advertising and analytics partners (such as Google Analytics and Google Ads)
• Professional advisors (such as legal, accounting, or compliance advisors)
• Government authorities, when required by law

We do not sell personal information for monetary consideration. However, certain sharing of website usage data for advertising purposes may be considered “sharing” under applicable state privacy laws.

All third-party service providers are contractually required to use personal information only for specified business purposes and to protect its confidentiality.

DATA SECURITY

Our website uses Secure Sockets Layer (SSL) technology to secure our site. This technology encrypts sensitive information before it is sent over the internet in order to prevent malicious third parties from accessing this information.

DO NOT TRACK AND GLOBAL PRIVACY CONTROL

Our website does not currently respond to “Do Not Track” signals. We are evaluating mechanisms, including Global Privacy Control (GPC), to enhance user privacy preferences in compliance with applicable law.

CHANGES TO OUR PRIVACY POLICY

Any changes we make to our privacy policy will be reflected on this page. The date at the top of the page specifies the last time our policy was updated. It is your responsibility to ensure you have read the most up-to-date version of our privacy policy before using our website. 

If we make any material changes in how we handle your personal information, we will notify you using any email address we have on file. It is your responsibility to make sure that the email we have on file is up to date and deliverable if you wish to receive these notifications. You should also check our privacy policy periodically to review any changes we may make.

RETENTION AND REQUESTS FOR REMOVAL OF YOUR INFORMATION

We retain personal information only for as long as necessary to fulfill the purposes described in this policy, including to:

• Provide services or respond to inquiries
• Comply with legal obligations
• Resolve disputes
• Enforce agreements

Retention periods are determined based on the nature of the information, the purpose for which it was collected, legal requirements, and legitimate business needs.

If you have questions about your personal record or would like us to modify or remove your personal data, you can contact us at [email protected]. 

CALIFORNIA RESIDENTS’ RIGHTS

Your Rights Under the California Consumer Privacy Act (CCPA)

As a California resident, you have the following rights regarding your personal information:

• Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, the purpose for collecting it, and the categories of third parties with whom we share your information. To exercise this right, please contact us at [email protected].
• Right to Delete: You have the right to request that we delete any personal information we have collected from you, subject to certain exceptions. To request deletion, please contact us at [email protected].
• Right to Opt-Out of the Sale of Personal Information: Calder Capital does not sell the personal information of any users.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights. This means we will not deny you goods or services, charge you different prices or rates, or provide you with a different level or quality of goods or services based on the exercise of your rights.
• Right to Correct: California residents have the right to request correction of inaccurate personal information.
• Right to Limit Use of Sensitive Personal Information: We do not collect or process sensitive personal information for purposes that would require offering a limitation right.
• Authorized Agent: You may designate an authorized agent to make a request on your behalf, subject to verification requirements.
• Verification Process: We will verify your identity before fulfilling requests by matching information you provide with information we have on file.

To exercise your rights under the CCPA, you may submit a verifiable consumer request to us by contacting [email protected]. Please note that you may only make a request for access or data portability twice within a 12-month period.

VIRGINIA RESIDENTS’ RIGHTS

Your Rights Under the Virginia Consumer Data Protection Act (VCDPA)

As a Virginia resident, you have the following rights regarding your personal information:

• Right to Access: You have the right to confirm whether we are processing your personal data and to access such data. To request access, please contact us at [email protected].
• Right to Correct: You have the right to request the correction of inaccuracies in your personal data. If you need to correct your data, please contact us at [email protected].
• Right to Delete: You have the right to request the deletion of your personal data, subject to certain exceptions. To request deletion, please contact us at [email protected].
• Right to Data Portability: You have the right to obtain a copy of your personal data in a portable and, to the extent technically feasible, readily usable format. To request data portability, please contact us at [email protected].
• Right to Opt-Out: You have the right to opt out of the processing of your personal data for purposes of targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects concerning you. To opt out, please contact us at [email protected].

If we refuse to act on a request related to your data rights, you have the right to appeal our decision. To do so, please submit an appeal by contacting us at [email protected]. We will review your appeal and respond within a reasonable time.

CONTACT INFORMATION

If you have questions about this Privacy Policy or our data practices, you may contact us at:
Calder Capital, LLC
25 Division Ave S
Suite 225
Grand Rapids, MI 49503
Email: [email protected]
Phone: 616-965-2771