The leaves are beginning to change and the air is feeling crisp. At Calder, we are stocking the fridge with hard apple cider and as much pumpkin spice coffee as possible. Our Buy-Side team is hard at work fulfilling our current buy-side clients’ mandates. September set a new record for lead generation!     How do we do this? It’s 90% elbow grease combined with 10% data science. We combine a personal touch, marketing automation, and data analytics to hone best practices with the tedious work that no one wants to do – lots of research, cold calls, and email outreach.   Select Seller Leads Developed in September:   Establishing Credibility as a Buyer Owners frequently receive inquiries from potential buyers that lead nowhere. In fact, 9 out of 10 buyers that investigate a business acquisition will never even close a deal! While this is a reality, over time potential sellers grow weary and skeptical of inquiries and become concerned about devoting time to buyer introductions as they fear it will just be a waste of time. This makes it even harder for a serious buyer to engage an owner about selling. How do you establish the credibility needed to […]